Capital Raising & Debt Structuring
Define funding requirements, compare debt and equity options, assess repayment capacity, and prepare financing scenarios and decision materials.
Corporate Finance & Capital Advisory
Independent advice for owners, boards, and management teams navigating capital raising, transactions, restructuring, and high-stakes financial decisions across Jordan and the region.

The core challenge
Mid-market companies often reach a point where growth opportunities outpace their capital structure, reporting capability, or transaction readiness. Management may need to secure funding, evaluate an acquisition, refinance obligations, or protect liquidity while continuing to operate the business.
Kayan Advisory translates operational and financial information into a clear capital strategy, defensible valuation, and practical path to execution.
What we deliver
Every engagement is shaped around the decision in front of you. Our role can range from a focused independent review to end-to-end preparation and execution support.
Define funding requirements, compare debt and equity options, assess repayment capacity, and prepare financing scenarios and decision materials.
Establish a defensible view of value, test transaction economics, and support buy-side, sell-side, or shareholder discussions.
Diagnose liquidity pressure, prioritise actions, and prepare credible recovery scenarios and stakeholder reporting.
Build driver-based forecasts linking commercial assumptions to cash flow, financing needs, and enterprise value.
Assess quality of earnings, working capital, debt-like items, forecasts, and financial risks before capital is committed.
Turn complex alternatives into a concise framework showing assumptions, risks, trade-offs, and value implications.

Value & Impact
“We transform complex financial data into actionable strategy, preparing your organisation to secure capital and maximise enterprise value.”
Credible forecasts, structured financing options, and decision-ready materials that withstand external scrutiny.
Clear cash requirements, downside scenarios, and prioritised actions before pressure becomes critical.
Defensible valuation, a transparent fact base, and disciplined support during negotiation and execution.
We support companies through financing, acquisition and partnership transactions: from preparing the file and financial model to negotiating terms and running due diligence.
Good moments to call: at the first serious conversation with a funder, buyer or partner, and before signing any term sheet - deal terms are usually settled at that stage, not in the final contract.
Frequently Asked Questions
Ideally before financing discussions, transaction terms, or restructuring decisions become fixed. Early involvement preserves more strategic options.
Yes. We work with owners, finance teams, legal counsel, auditors, lenders, and investors, with clearly defined responsibilities.
No. The scope may be a focused model review, independent valuation, liquidity diagnostic, or a complete capital-raising or transaction workstream.
We are not a finance broker and take no commission for arranging money. Our role is to make your company fundable: a file, a financial model and numbers that survive scrutiny, plus support through negotiation and due diligence with the party you choose.
At least a year before you need it. Cleaning up the books, separating personal expenses, documenting contracts and stabilising margins all raise value or lower the cost of finance, and none of it can be fixed in the final month.
The financial numbers, quality of earnings, tax and labour obligations and material contracts, and which of them affect price or terms. We work alongside legal counsel, not instead of them.
We sign a confidentiality agreement before receiving any data, limit access to the deal team, and never name a client or describe a transaction in our marketing.
Next step
Choose a 15-minute introduction call or share a detailed brief with our advisory team.